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Amazon Brand Registry Advantages
In order to apply for Amazon trademark registration, the registration application of the trademarks must be up-to-date or there must be a registered active text, image-based trademark. To be eligible for brand registration, your brand must be an active registered trademark or an ongoing trademark application through Amazon IP Accelerator in all countries where you wish to register.
The trademark of your brand should be in the form of a text-based brand or a visual-based brand with numbers, words, letters. The appropriate trademarks may be included in different classifications required by the trademark office, depending on where the trademark is registered. One of the most important benefits of trademark registration is undoubtedly it offers you the opportunity to protect your brand. Competitor vendors who see that you are making sales after a while after making a sale on Amazon will not hesitate to confront you if you do not have a brand registration. Automatic protections proactively remove suspected violations or false content using your brand information. Accurate brand registration with the amount of information you provide helps further protect and develop your brand.
Trademark Registration applications must be made by the trademark owner. Authorized representatives cannot register the trademark on behalf of the trademark owner. If you are an authorized representative, first ask the trademark owner to register their brand and make your account an additional user. Trademark registration is between $250 and $400. It may differ depending on the country and product you want to make.
Information you need to provide to register a brand:
- Your brand name with an active registered trademark. The active registered trademark of your brand must be visible on your product or packaging
- Your trademark registration number obtained from the Intellectual Property office.
- The product categories in which your brand should be listed.
Benefits of brand building
A+ Store Design
A+ content allows stores to highlight brand stories and features of their products by using text and images on the Amazon detail page. Thus, by increasing the conversion rate, it helps to increase traffic and sales. You can also offer a more eye-catching and professional look to customers entering your store.
Amazon Brand Reports
Brand analysis provides brand owners with various reports on user behavior and search results, enabling sellers to make more strategic and accurate decisions.
Amazon Brand Ads
There are 2 types of advertisements that Amazon offers to companies with brand registration, unlike sponsored advertisement; display ads and headline ads. With these ad types, you will be able to add 3 photos and 1 video. You will be at the top of the search results page and you will be able to attract the attention of your potential customers.
Amazon Brand Analytics
It offers insights into key metrics such as user behavior that enable you to make strategic decisions tailored to Amazon registered sellers.
Amazon Vine Program
Amazon Vine Program is a product review program made by Amazon to provide customers with completely objective and honest reviews. Amazon Vine Program invites customers to receive free products in exchange for their review. Amazon no longer allows customers to enter the Amazon Vine program, limited to the most trusted reviewers. In case you have a brand registration you can get comments on your products by participating in this program.
After your trademark registration is completed, you can report the sellers who try to sell your products or imitate your brand to Amazon, so that their listings or stores are closed.
Countries whose marks are accepted by government trademark offices:
- Saudi Arabia
- United Kingdom
- European Union
- United Arab Emirates
IP Accelerator Program
Thanks to this program, in which Amazon is in cooperation, you can carry out your Amazon Brand Registration processes much faster and protect your store. Trademark Registration procedures usually cost $800-$900 with a lawyer in the United States. However, this process can take up to 8, 10 and 12 months. Thanks to the IP Accelerator program, this process can be reduced to a very short time such as 1-2 months. In this way, you can protect your brand and products on Amazon. The fee for the IP Accelerator service can reach $2000-2500.