E-Export to the Netherlands with Bol.com

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E-Commerce in the Netherlands

Bol.com e-commerce platform operates as an e-commerce site that dominates the e-commerce marketplaces of Belgium, the Netherlands and Luxembourg. Following Amazon’s business model and taking it as an example, Bol.com has managed to make a name for itself in the e-commerce market by establishing a subscription system similar to the “Amazon Prime” service with its service called “Select”. It has an average of 70 million visitors monthly. It receives this traffic from the Netherlands, Belgium, England and France, respectively.

New Customers in the Western European Market

Becoming a Successful Seller on Bol.com

You should pay attention to these criteria when selling in the Dutch and Belgian markets.



Customer Response Time

Bol.com measures your response time. The platform expects each partner to answer 90% of customer questions within 24 hours. To provide customers with the best possible service, it is important to inform them as fully as possible about everything you sell.


Return Rates

Customer return rate should be a maximum of 5%. You must make sure that your products reach your customers intact and complete. Customers can make a return within 30 days after ordering.


Telephone Accessibility

It is important that you respond to at least 90% of incoming call attempts between 9:00 am and 5:00 pm, Monday through Friday. If you do not pick up the phone as a policy, this will result in a lower score for you as the seller.


Seller Cancellation Rate

It may be disappointing for a customer to have their order canceled and therefore the cancellation rate counts towards Bol.com service standards. If three or more items are canceled in a week and therefore the cancellation percentage is higher than 2%, you will receive a strike.

Why Netherlands ?

The Netherlands had an import of 600 billion dollars in 2020. Its income level is among the highest among European countries.

Why Bol.com ?

Bol.com is the largest online marketplace in the Netherlands and Belgium. It ensured customer trust by establishing an Amazon Prime-like loyalty system called "Select". Products can be sold in 20 different categories such as baby, beauty, personal care, pet, electronics and health on the platform. It also allows the sale of second-hand products.

Why Vezüve ?

  • Fullfilment Services in the Netherlands
  • Netherlands office
  • Many years of sales experience at Bol.com
  • Uninterrupted Customer Support
  • Customs Clearance Support
  • Logistics Support
  • Cargo and packaging service for the Netherlands
  • Support for getting EAN number

What do we offer ?


Before we start selling, we determine the suitability of your products for sale on bol.com. We also determine the audience that has the potential to purchase your products.

We provide the European Union compatible barcode numbers (EAN) required to sell on Bol.com. 

Thanks to our company in the Netherlands, we can create your store without you having to establish a company in the Netherlands.

We list your products in accordance with the Bol.com ranking algorithm and ensure that your products appear at the forefront. We also update your product images in accordance with bol.com policies.

After we put your products on sale, we send them to our fulfillment center in the Netherlands. Your products are handled and stored here at affordable prices.

As orders arrive, your products are shipped via bol.com contracted companies. Delivery to your customers is made as soon as possible. We also manage your returns and customer support processes for you.

Bol.com Statistics

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Number of customers

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Number of Sellers

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Number of Monthly Web Visitors

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2021 Sales Volume

Bol.com Requirements

for sale

Under normal circumstances, in order to sell on Bol.com, at least 10 weeks must have passed since you established your company in the Netherlands or Belgium.

Company Bank Account

Your company must have a bank account in the Netherlands.

Tax and trade registry

You must be registered with the Dutch or Belgian Chamber of Commerce.

EAN Barcodes

Every product you want to sell must have unique EAN barcodes.

IOSS Number

You must have an IOSS number by registering your company in the European Union single taxation system. Additionally, your company must have the EORI number for your customs procedures.


When an order arrives, you should be able to deliver your products to the customer as soon as possible. Your products must exit through an warehouse in the Netherlands. Additionally, this warehouse should be shown as your return address.

Customer Support Line

There will be customers who want to reach you through Bol.com. You must have a customer representative who will answer customers by phone between 09:00 and 17:00 on weekdays. You must answer at least 90% of calls.

Social media

Providing serious conversions from social media ads, Bol.com is active on many social media platforms including Youtube, Reddit, Whatsapp and Linkedin.

Target group

45% of Bol.com customers are women and 55% are men. The most intense customer base is between the ages of 25-34.

Sale Categories

Products can be sold in 20 different categories: baby, beauty and personal care, books, pet, electronics, health, office and school, sports, music, bags, toys and garden.

Open Your Brand to the World in 2023!

Pay after we create your store!

If you want, you can pay your package fee after we create your store.





Success Metrics

Active Exporting Companies
0 +
Store Opening
1 +
Daily Shipping
100 €K+
Added Value