MercadoLibre marketplace is an online marketplace dedicated to e-commerce and online auctions (online auctions), founded in 1999, headquartered in Uruguay and incorporated in the USA. Founder and CEO, Marcos Galperin, founded the company while studying at Stanford University. “MercadoLibre” means ‘free market’ in Spanish.
The biggest feature of the MercadoLibre marketplace; It allows users to buy products, sell products, get loans, make insurance, and start a business on a single platform.
From a single platform within MercadoLibre; offers marketplace (MercadoLibre), logistics services (Mercado Envios), loan solution (Mercado Credito), fin technology (digital banking) platform (Mercado Pago), advertising service (Mercado Publicidad).
HOW TO SELL IN MERCADO LIBRE MARKETPLACE?
MercadoLibre marketplace is a platform that connects buyers and sellers. Customers can bid on items and pay a set price for items offered. Products are delivered after payment and users can comment. Sellers on this platform can sell products in Mexico, Brazil, Colombia and Chile from a single account.
The biggest advantage of MercadoLibre is that they can sell without worrying about currency fluctuations. Because sellers; they can list their products in US dollars and collect their fees in US dollar format. In summary, Mercado Libre; It makes selling in Latin America as simple as selling within the US.
Since Mercado Envios, a logistics service within MercadoLibre, offers; resellers can easily ship their orders to Latin America.
While the sellers deliver their order to the buyer; It can ship to MercadoLibre’s fulfillment warehouses. MercadoLibre provides the packaging service in-house as the order arrives in these warehouses and delivers the order to the buyer.
Sellers can also choose the direct-to-consumer option when delivering the order to the buyer. MercadoLibre provides sellers with a ready-to-print shipping label, and they are responsible for delivering their packages to MercadoLibre’s partner carriers (DHL, Bringer).
MercadoLibre allows sellers to increase the exposure and accessibility of their products within the platform with its advertising service. With product ads, sellers can set a daily advertising budget. Besides; has the ability to hide, pause or activate campaigns. This platform works under the pay-per-click (PPC) model. In other words, sellers only pay when ads are clicked.
In order to prevent currency fluctuations and prevent sellers from worrying about this, MercadoLibre lists the product in dollars from the sellers and collects them in dollars. In this way, sellers focus on sales instead of dealing with constant price updates.
MercadoLibre marketplace allows sellers to carry out all their processes in English. And it has developed various tools for this. Pre-sales and after-sales questions and requests are subject to automatic translation.
MercadoLibre has developed a reputation system in itself. In this reputation system, sellers can identify and work on issues that affect their reputation. Therefore, sellers will have the opportunity to increase their sales by improving their deficiencies.
MercadoLibre takes a commission on every sale. If you are a company operating in Mexico, this commission rate; 17.5%, for other countries; It is 16%.
CREATE A SELLER ACCOUNT IN MERCADO LIBRE
First you need to fill out a registration form.
Since company information will be mandatory, your company information must be ready when filling out the registration form.
After filling the registration form, an e-mail will be sent to your e-mail address for account verification. This email must be confirmed.
After that, all you have to do is log in to the account you created.
MERCADOLIBRE MARKETPLACE PRODUCT CATEGORIES
Clothes and accessories
Cell phones, phones and phone accessories
Cars, motorcycles and others
Electronic, audio and video tools
Consoles and video games
Food and drinks
Games and toys
Beauty and personal care
Sports and fitness products
home and garden furniture
MERCADO LIBRE KEY DATA
It has 65 million buyers.
It has 12 million sellers.
It operates in 18 countries.
+538 visits per second.
The sales value of all goods and services has a value of 25.5 billion.
The 3 countries with the most traffic: Argentina, Brazil, Mexico.
If your goal is to reach new markets and sell products in Latin American countries, you can choose MercadoLibre marketplace. This platform offers your products to more than 50 million monthly users. In this way, you attract customers from different countries to your products, and you increase your sales and profit margins safely.