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Countries That Amazon Actively Sells

Founded by Jeff Bezos in 1994, Amazon is the world’s most earning brand today. The fact that 9 out of 10 consumers conduct price research on Amazon before deciding to buy a product shows the success of the brand and that it is a great opportunity for sellers.

Although it is an America-based company, this platform where everyone shop is available in Europe (Germany, England, France, Netherlands, Spain, Sweden, Italy, Poland), Asia Pacific (Australia, India, Japan, Singapore), has a global market network in the Middle East (Turkey, United Arab Emirates) and Egypt. Amazon withdrew from the People’s Republic of China in 2019.

1. Amazon Amerika

The second largest e-commerce market in the world, America’s largest e-commerce cradle is Amazon America. According to a survey conducted in the United States, 86% of the sellers in the region offered their products for sale on Amazon. In addition, compared to the top 100 websites in the USA, 56.8% of the e-commerce traffic share is provided by Amazon compared to the last three months.

A valid credit card, bank account and tax information are required for account setup in Amazon America. You can switch to Amazon seller center with the account you created. Amazon wants to do seller verification before you start selling, you will need to provide documents such as passport, national ID, bank statement and credit card extra for seller verification. There are some important points that Amazon wants to provide regarding the bank account, which has two separate sales plans, individual and professional; the seller account is an address associated with the bank account, the bank account information is up-to-date, and your credit card is open for international transactions.

If you encounter any problems in the American market of Amazon, it is possible to get support directly from Amazon.

2. Amazon Europe

It is possible to sell in 8 countries of Europe with a single account, but you should not ignore that you can only store in the country where you have tax registration or your company is located. In order to sell in Europe, you must obtain the documents requested by Amazon and submit them to Amazon. These are; passport or ID, proof of residence, invoices or bills paid in your name, a valid credit card (must be open for online shopping and overseas use)

A. Amazon England

The UK has one of the strongest economies in Europe, and 99% of the country’s young population shop online. In this sense, it would be a very logical decision to sell in the UK. The UK, which is the third largest Amazon market in the world, is a rapidly growing market when we look at the statistics.

Statistics of Amazon UK;
Total Visits: 2.4 Billion
Average Monthly Visits: 200.2 Million
Visit Duration: 8 minutes 28 seconds
Pages Per Visit: 10.3

To sell, you must open an Amazon Europe seller account, create product listings and deliver your products to your UK customers.

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B. Amazon France

To sell in France, which has a population of 67 million and is located in the middle of the Amazon Europe marketplace, you must open an Amazon Europe seller account, create product listings and deliver your products to your customers in the region.

Statistics of Amazon France;
Total Visits: 1.1 Billion
Average Monthly Visits: 94.8 Million
Visit Duration: 9 minutes 30 seconds
Pages Per Visit: 12.1

C. Amazon Germany

In Germany, which has a population of 83 million, 32% of consumers have shopped from abroad at least once. Amazon is Germany’s largest e-commerce site. Even in 2018, 47% of German e-commerce was met by Amazon.

Statistics of Amazon Germany;
Total Visits: 2.6 Billion
Average Monthly Visits: 219 Million
Visit Duration: 9 minutes 8 seconds
Pages Per Visit: 12.2

To sell, you must open an Amazon Europe seller account, create product listings and deliver your products to your UK customers.

D. Amazon Italy

Italy, which is an important market place for investors and importers, maintains its place among the leaders of the world with its economy. When you want to sell on Amazon in this country, which is one of the most important trade partners of Turkey, you must open a seller account, create product listings and offer your products for sale in Italy.

As of 2021, when the monthly statistics of Italy are examined, the most visited market was Amazon.it with 180.5 million visits.

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E. Amazon Spain

Spain, the country where e-commerce grew the most in the first quarter of 2022, has the same legislation as other EU member states. According to the “Consumption Observatory in Spain” report prepared by CETELEM, which contains information about the consumption trends of the Spanish people, the number of buyers for products in almost all sectors in the country has increased at a high rate. At the same time, Amazon Spain generated 11% more revenue last year compared to the previous year. In January 2022, Amazon Spain reached 214,5k visits, the highest traffic recorded in a six-month period, followed by the second-highest total recorded in May 2022 with approximately 196,000 visits.

When you want to sell on Amazon in this country, which is one of Turkey’s most important trade partners, you must open a seller account, create product listings and offer your products for sale in Spain.


F. Amazon Czech Republic

Czech Republic, known as the pearl of Central Europe and with a population of 10 million, is among the marketplaces that can be preferred due to its strategic location, wide logistics network, incentives provided by the government to investors, regular and stable economy, high purchasing power and cheap starting a new business.

To sell, you must open an Amazon Europe seller account, create product listings and deliver your products to your customers in the Czech Republic.

3. ASIA PACIFIC

  • Japan

Japan is the country with the world’s third largest economy and the world’s fourth largest e-commerce marketplace. A valid credit card, phone number, and tax information are required for account setup in Amazon Japan. Japan Seller Central will assist you in managing your business. There are two different types of authentication required in Amazon Japan, one is a photo ID and the other is an invoice issued within the last 180 days. The important point here is that your ID has not expired and the name on it is the same as the name that opened the seller account.

Statistics of Amazon Japan;
Total Visits: 4.0 Billion
Average Monthly Visits: 332.9 Million
Visit Duration: 9 minutes 8 seconds
Pages Per Visit: 9.9

  • Australia

Since Australia, with a population of 25 million, is an island country, it evaluates the foreign market more than other countries. A valid credit card, phone number and tax information are required for account setup on Amazon Australia. You may need to provide additional documents, such as an ID card, bank statement or credit card statement, during the vendor approval phase.

  • Singapur

Singapore, with a population of 5 million, is a candidate country to become the technology center of Asia. It is known that this country, which has a high ethnic diversity, has 76% of e-commerce customers even in 2018. A valid credit card, phone number and tax information are required for account setup on Amazon Singapore. You may need to provide additional documents, such as an ID card, bank statement or credit card statement, during the vendor approval phase.

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  • India

Although Amazon started its activities in India in 2013, it has established its infrastructure for the last 5 years and entered the market rapidly. The main reason Amazon was founded in India is because the country is four times the size of the United States and twice the size of Europe. Internet users, who have a large percentage, gain about 6 million new users every month in the country. Amazon offered small businesses in India an opportunity to grow and promote themselves.
In order to sell with Amazon in India, you need to open a seller account. After integrating the store and store owner information into your seller account, you will need your address, contact and credit card information as in other countries. At the same time, your company’s trade registry number and tax number are among the other information you need to provide. When you complete all the stages without any problems, you will be able to list your products and start selling.

4. MIDDLE EAST

  • Turkey

You can sell products in many categories from computers to toys, from toys to food products in Amazon Turkey, which has become a new marketplace for Amazon in 2018. When the statistics are examined, we reach the data that 1 out of every 2 Turks think about shopping on Amazon.

The requirements for opening a seller account are listed below;
1. You will need a valid and unexpired credit card.
2. You will need a valid phone number.
3. You will need the registrar number, tax number and registered address of your business.
4. You will need the identification information of the person who will be responsible for the sale.
5. You will need your bank account information to access your earnings.

If the balance of your Amazon seller account is not zero and your bank account information is entered correctly, you can receive your payment in 14-day periods, the money will reach your account 5 days after the transfer is made.

  • United Arab Emirates

Amazon entered the Middle East by acquiring the largest e-commerce site (souq.com) in the United Arab Emirates in 2017 and started to offer its FBA service. Currently, the most popular e-commerce platform in the UAE is Amazon. To enter the UAE market, you must provide a valid mobile phone, credit card, bank account information and tax information at the account setup stage. It is requested that your bank account information be up-to-date and open to abroad. In Amazon UAE, there will be two types of market language, English and Arabic.

Nursu Özdemir
E-Commerce Specialist
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