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Online Marketplaces in Northern Europe

Today’s world is shaped as a digital market network. However, our lifestyle and habits are also changing. The most obvious example of this is behavioral attitudes in shopping. Now buyers and consumers prefer online marketplaces and want to be in the field of e-commerce in digital transformation. Even with this developed market space, it becomes attractive to trade from one end of the world to the other. Based on this, we tried to explain the advantages of e-commerce in Europe with our research article about Online Marketplaces in Northern Europe in order to offer you different e-commerce market areas.

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Marketplaces in Northern Europe

If we look at online and e-commerce sites in Northern Europe, there are many options. For this, we looked at the Swiss, Danish and Norwegian marketplaces and researched extensive marketplaces. According to this;

Switzerland Online Marketplaces

The most preferred online market networks in Switzerland account for 46.1% of the first 250 online sales. Of course, these data change every year. However, according to the latest EHI data, the 3 most preferred online marketplaces in Switzerland are;


Since 2001, Digitec.CH has been meeting the needs of the consumer in the fields of electronics and telecommunication. Offering an extremely wide range of products to the user, Digitec.CH is today one of the online market leaders in Switzerland.


Nespresso olarak ticaret pazarında yer alan Nestlé Nespresso SA, İsviçre şehrinin Lozan kentinde bulunan Nestlé Group’un bir markası, işletme birimidir. Kahve sektöründe varlığını sürdüren marka, özellikle tek kullanımlık, pratik kahve çeşitleriyle ön plana çıkmış ve rakiplerinden kendini sıyrılmıştır. 


Nestlé Nespresso SA, located in the trading market as Nespresso, is a brand, business unit of the Nestlé Group, located in Lausanne, Switzerland. The brand, which continues its existence in the coffee sector, has come to the forefront with its disposable, practical coffee varieties and has stood out from its competitors.

Denmark Online Marketplaces

The best online shops in Denmark of course change every year. However, according to Statista’s current data and net sales, the largest online stores in Denmark are


H&M stands for Hennes & Mauritz AB. It is an international retail clothing company based in Stockholm, Denmark. It operates in the ready-made clothing industry as a brand. It is located in 74 countries and serves with approximately 126,000 employees.


The IKEA brand is a Swedish-Dutch-based multinational conglomerate that designs and sells ready-to-assemble furniture, decoration, kitchen appliances, home accessories.


Zalando SE is an online market network of German origin. It is a retailer in areas such as fashion, beauty and sports. The company was founded in 2008 and is owned by David Schneider and Robert. Zalando is present in 25 European markets and has approximately 49 million active users.

Norway Online Marketplaces

Norway has a significant number of online marketplaces in the world. Amazon, eBay, Airbnb, and Uber are just a few of the well-known online marketplaces. The reason why they are so popular is due to the large number of product providers and the fact that they are easily accessible to the public. If we look at other common marketplaces in general,


First of all, Colonial changed its brand name to “Room”. Finland and Germany are the main target groups of the company. However, it aims to expand to more different regions. The founding partner and CEO of Oda is Karl-Munthe-Kaas. It has been stated that the company’s valuation is around 750 million Euros with its latest investment. It provides services in the online market area with fast delivery and low prices.


Elkjøp is the largest consumer electronics retailer in the Nordic countries with 400 stores in 6 countries and 10,000 employees.


Headquartered in San Francisco, Uber Technologies, Inc. provides mobility, ride-hailing, food delivery, parcel delivery, couriers and freight transportation. .

Online Marketplaces

In case you want to see what other online marketplaces are and have an idea; We have listed different e-commerce platforms for you. These;


Bonanza is an e-commerce site where users and sellers can find and sell antiques, handicrafts, artistic and elaborate works. On the face of it, it’s similar to eBay, but has set itself apart from other marketplaces for having unique items. Although it contains almost every product from A to Z, the company draws a different image for itself by claiming that it contains unique and few products like an art gallery.


Founded in 2013, Cratejoy was founded as a marketplace that sells art and concept products for personal taste or lifestyle. This colorful channel, where gift and hobby style boxed products are found, is a highly preferred place by sellers. If you want to prepare beautiful and cool boxes as a seller and create them with the buyer, it can be one of the online marketplaces you can choose.


It is one of the fastest growing B2B markets offering advanced features to its users. It is an organization that defines itself with the statement of “to protect the interests of buyers and suppliers in the best way and to create a fast and reliable trading platform” as a company policy. It creates an effective digital marketplace by offering branding opportunities to legal entities and companies seeking cooperation in export and import.


Houzz is a market network that can be preferred by people who are more interested in architecture and home decoration. It also helps you find the products you are looking for with a detailed categorization service.


Newegg originally launched its online marketplace as an online retailer of computer hardware and consumer (buyer) electronics. However, with the development of the panel and the increasing demand, it was able to expand its scope in categories such as clothing, arts and crafts, jewelery and household goods.


This place is a technical niche marketplace where musicians can find what they are looking for and create equipment for themselves.


Walmart was founded in the United States in 2016 as a chain of retail stores. The biggest plus is that sellers can list products here for free.


Wayfair is a weight-selling marketplace for household products, decorations and monilia from more than 10,000 suppliers.


Wish is a global mobile e-commerce platform based in America where you can sell products in more than one category with more than 100 million monthly active users in more than one market place. In the light of up-to-date data, nearly 1.8 million online sales are made every day in the marketplace, which houses more than 150 million products.

Overseas Online Marketplaces

We followed an alternative way for those who want to sell online abroad and we gave you information about online marketplaces in Northern Europe. If we list the important places we have mentioned here;

  • Best Buy
  • Bonanza
  • Cratejoy
  • eWorldtrade
  • Houzz
  • Newegg
  • Reverb
  • Walmart
  • Wayfair
  • Wish

If you want to sell abroad from Turkey to this and similar market place. You may need professional support. At this point, as Vezuve E-Export agency, we serve you with our professional export experts in suitable overseas platforms.

If you have a search in the category of online marketplaces in Northern Europe and you want to sell abroad from Turkey to online marketplaces such as online commerce, e-export or e-commerce; You can reach us by clicking on the location text and get information about our campaign prices.

İsviçre online pazar yerlerine örnek verirsek, Digitec.CH , Nespresso , Nespresso şeklinde sıralayabiliriz. 

Danimarka online pazar yerlerine örnek verirsek; H&M , IKEA , Zalando şeklinde en iyi ilk 3 sıralaması yapabilririz.

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