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IMPORTANT ETSY STATS
Within a few years of its founding, ETSY reached one million sales figures and was an almost instantaneous success.
Significant funding of ETSY occurred in 2020, the first year of the pandemic. The parent company of the platform is ETSY Inc. It generated approximately $1.7 billion in revenue in 2020. This growth continued in 2021, reaching $2.3 billion.
In 2019, ETSY’s annual commercial sales volume was approximately 5 billion dollars.
In 2021, the number of active sellers on the ETSY.com platform exceeded 7.5 million.
ETSY has 81.9 million active buyers.
The majority of sellers on ETSY are women with 83%.
There are more than 50 categories on ETSY.
There are more than 60 million products listed on ETSY.
Top-earning sellers on ETSY earn $10,000 or more per year.
Housewares is the largest category on ETSY, with annual sales of $3.2 billion. This is more than double the second largest category, jewelry and personal accessories.
ETSY became the 60th most visited site in the world as of January 2021.
According to the analysis of the leading countries in terms of traffic on a country basis, ETSY received 60.7% of the visits from the United States, where it was founded. The following countries follow the USA; United Kingdom (10.30%), Canada (5.20%), Germany (3.32%), France (3.17%).
The United States is now home to 62% of ETSY sellers.
Mobile transactions account for 61% of ETSY’s gross product sales, amounting to $6.27 billion per year.
ETSY has 3 main sources of income: marketplace, merchant services and other ETSY fees. The largest of these is the market, generating $1.3 billion in 2020 and accounting for 75.58% of total revenue.
Merchant Services such as advertising, shipping labels and ETSY’s Pattern site earned $422.5 million in 2020.
The total number of visitors of ETSY in April 2022 is 373.3 million.
The proportion of the ETSY population was calculated as 45.99% male and 54.01% female.
As of December 2021, 18.9% of ETSY employees in the US are of Asian ethnicity.